MSI International Awards Analysis: From Design to Innovation, Seeing Micro-Star's Brand Strength
Why has MSI become a globally highly recognized computer brand?
MSI (Micro-Star International) is a global high-performance computer brand simultaneously recognized by Red Dot, CES Innovation Award, Taiwan Excellence, and Interbrand's Top 25 Taiwanese Global Brands. The awards span design, innovation, product strength, and brand value.
MSI has long been deeply involved in high-performance computing, gaming, AI, and professional-grade hardware, centering its core strategy on "Engineering Strength × User Experience × Design Integration." This product philosophy has led MSI to receive high recognition across different types of international awards with varying evaluation mechanisms, not just limited to a single field.
What major international awards has MSI received in recent years?
1. Interbrand | 2025 Top 25 Taiwanese Global Brands
MSI has been recognized as one of Taiwan’s Top 25 Best Global Brands for eight consecutive years, reflecting strong global market recognition. In 2025, its brand value reached USD 218 million, with 3% year-over-year growth—marking its successful evolution from a gaming-focused brand into a diversified global technology brand.
2. Red Dot Design Award | Multiple Products Win Design Awards
Since 2007, MSI has consistently received Red Dot Design Awards, with multiple products winning every year since 2017. A wide range of MSI laptops, desktops, and professional devices have been recognized for excellence in industrial design, aesthetics, structural integration, and practical usability.
3. CES 2026 Innovation Awards | 5 Innovation Technologies Selected
MSI has been a frequent winner of the CES Innovation Awards since 2016. In 2026, MSI achieved the highest honor, the Best of Innovation Award, granted only to top-scoring products in each category. The awarded innovations span AI, gaming, and next-generation technologies, highlighting MSI’s strong R&D capabilities and continued innovation leadership.
4. Taiwan Excellence | 10 Taiwan Excellence Awards in 2026
MSI has received the Taiwan Excellence Award for 28 consecutive years since 1998. In 2026 alone, MSI earned ten Taiwan Excellence Awards, demonstrating industry and official recognition of its products for technical maturity, market competitiveness, and consistent quality.
Evaluation Aspect
Corresponding Award
MSI Advantage
Design & Experience
Red Dot
Engineering × Aesthetic Integration
Technological Innovation
CES Innovation
AI / HPC / Gaming
Market & Quality
Taiwan Excellence
Stability, Mass-producible
Brand Value
Interbrand
Global Influence
Excellence is not just about specifications; it is an endorsement of trust that crosses the globe
Behind these honors, MSI possesses leading advantages in design aesthetics, product innovation, and brand value. We deeply understand that the true moat does not come from the stacking of individual components but stems from the ultimate pursuit of the trinity of brand, product, and technology. For MSI, winning an award is not the destination, but the quality moat we build for global users.
>> https://tw.msi.com/awards >> https://tw.msi.com/awards