How MSI Redefines Competitive Advantage Through "Green Product Power"

Governance). By implementing carbon-reduced manufacturing, renewable energy adoption, and sustainable supply chain management, MSI has established a green competitive advantage in the high-performance gaming market. In 2025, MSI officially announced that its "Near-Term Science-Based Targets" and "Net-Zero Targets" were validated by the Science Based Targets initiative (SBTi). This is not just a ticket to the global market; it is a solid milestone in MSI’s journey toward Net-Zero by 2050.

Stepping into MSI's global headquarters in New Taipei City, the Dragon Soul logo on the lobby wall—which ignites the passion of gamers worldwide—also quietly speaks of the brand's commitment to the planet. In the era of the AI surge, computing power and electricity have become the twin cores of corporate competition. MSI is proving through action that high performance and environmental sustainability are not parallel lines that never meet.

For high-performance computing equipment manufacturers, the greatest challenge lies in reducing the carbon footprint across the product life cycle while pursuing extreme performance. MSI’s answer is "Green Evolution Across the Life Cycle."

In 2024, MSI's Scope 1 and Scope 2 greenhouse gas emissions decreased by approximately 70% compared to the 2022 base year. Behind this achievement is a fundamental overhaul of the manufacturing process. At its major production plants, MSI has not only installed onsite solar power systems and developed glass-integrated photovoltaics but also utilizes smart energy management systems to precisely regulate the power efficiency of production equipment.

"Within our factories, regardless of the production line—from front-end soldering to final assembly—we maintain precise power monitoring through smart meters," said the Factory Energy Management Project Lead. "Even if renewable energy can bring carbon emission figures down to zero, we still pursue efficiency in the manufacturing of every single unit." Saving electricity is not just about cost; maximizing energy efficiency is a physical manifestation of MSI’s Net-Zero commitment while pursuing economic growth.

From 2024 to the present, MSI’s primary manufacturing plants have continued to operate using nearly 100% renewable energy, and the group’s overall green power usage rate has exceeded 60%, setting a new benchmark in the power-intensive electronics manufacturing industry.

What makes MSI truly stand out is that, unlike most brands that rely heavily on outsourcing (OEM/ODM), many of MSI's products follow a "Brand-as-Factory" vertical integration model. From initial R&D and precision component procurement to final assembly, MSI handles it all in-house. This strategy previously allowed MSI to be renowned for high production flexibility and rapid market response; however, as the world enters the "deep water" zone of sustainability governance, this persistence also brings heavier environmental responsibilities.

By bypassing the "buffer" of third-party contract manufacturers, MSI must directly engage with a diverse array of foundational suppliers. Facing such a complex supply system while maintaining vertical integration, the difficulty of implementing carbon footprints and environmental audits increases exponentially. This is not only a test of management endurance but also a duel of data precision.

To meet this challenge head-on, MSI has begun digitalizing its supply chain management. This initiative aims to broadly improve the accuracy of supplier information collection, integrate fragmented supply chain data, and establish a mechanism to provide real-time warnings regarding supplier carbon reduction and compliance risks. In the future, by deeply linking these efforts with the existing "Green Product Management System" and carbon management systems, MSI aims to achieve end-to-end transparency—from raw materials to finished products—and implement source-based carbon management from a life-cycle and full-substance perspective.

MSI knows that only by combining its "In-house Manufacturing" DNA with "Digital Governance" can it ensure that no partner is left behind in the marathon toward Net-Zero emissions.

Diversity in Innovative Technology: ESG as a Core Competency

The Dragon Soul Never Fades, Sustainability Forever Green

Overview of MSI’s Core ESG Actions：

• Validated by SBTi for Near-Term and Net-Zero emission targets.
• Scope 1 & 2 emissions decreased by ~70% compared to 2022.
• Primary factories use nearly 100% renewable energy; Group green power usage exceeds 60%.
• Established a digital supply chain management system to strengthen carbon audits and risk control.
• Developed Energy Management Systems (EMS) to expand green energy solutions.
• Promotes CSR actions such as digital equity and environmental education.

MSI's ESG Competitive Advantages：

• Direct Carbon Control: Higher ability to manage carbon through vertical integration and in-house manufacturing.
• High-Efficiency Decarbonization: Delivering high-performance products that meet strict energy requirements while reducing carbon.
• Strategic Integration: ESG is integrated into the product strategy, turning sustainability into actual product power rather than just a brand image.