MSI Unveils Mind-Blowing Innovation at IFA 2023

The world leader in gaming, content creation, business & productivity and AIoT solutions, MSI announced today its participation in IFA 2023 on September 1st. Established in 1924, the IFA Berlin International Consumer Electronics Exhibition stands as a beacon with an impressive history spanning nearly a century. IFA remains one of the trade fairs that profoundly impacts global PC buyers, wholesalers and retailers by providing a platform that offers comprehensive solutions for the industry.

At IFA 2023, MSI will showcase its full lineup of cutting-edge products. This highly anticipated range encompasses laptops, desktops, monitors, graphics cards, motherboards, peripherals and components. These products symbolize MSI’s pursuit of innovation and its commitment to delivering high-quality experiences for global consumers.

MSI’s Vice President of Marketing, Sam Chern commented, “MSI is thrilled to be part of IFA 2023 event again, it's a fantastic chance to present our achievements. Our MSI team is all about bringing the latest technology to users around the world, making their lives more convenient and joyful. We invite everyone to visit MSI booth and explore our exciting products and innovations!”

MSI looks forward to seeing friends and partners from the media and industry at IFA 2023. Expert staff will be on hand to answer your questions and demonstrate a huge range of new products and technologies. No matter what your interest, from business to gaming, from productivity to the home, MSI will be excited to show you the latest technology, unique innovations, and products that will change your world. See you in Berlin!

Date: September 1st to 5th, 2023

Time: 10 am to 6 pm

Location: Messe Berlin, Messedamm 22, 14055 Berlin, Germany

Booth: Hall 11.2, Stand 101

Stealth 16 Mercedes-AMG Motorsport is now in the market! The epic crossover between MSI and Mercedes-AMG. Sporting the latest 13th Gen Intel® Core™ i9 processor with NVIDIA® GeForce RTX™ 40 Series Laptop GPUs, this limited edition also garners an upgrade on the panel to 4K OLED. Various bundle items are included in the exclusive Premium Bundle Pack, namely mouse, mousepad, USB drive and pouch, to epitomize the kindred spirit of luxurious experience shared by both MSI and Mercedes-AMG Motorsport.

MSI GAMING SLIM series is a thinner variant of GAMING series while maintaining elevated performance and aggressive looks. Its lightened form factor for gaming rig building with space constrains and airflow vent design on the backplate for better heat dissipation make GAMING SLIM series an appearing option.

Designed with MSI’s exclusive Silent Storm Cooling 3 thermal technology and the unique HMI 2.0 touch panel, the MEG Trident X2 13th works perfectly with MSI’s newest QD-OLED display, the MEG 342C QD-OLED, offering players gaming experiences of the highest caliber. In addition, to cater to diverse gaming needs, MSI is also unveiling, at IFA 2023, the all-new 4K Gaming series, featuring the Rapid IPS technology in the MAG 274UPF/MAG 323UPF models while offering up to 160Hz refresh rates for ultimate picture quality and fluidity. Furthermore, the new Rapid VA series curved displays will also make their debut, with the MAG 325CQRXF featuring a 1000R curvature and Rapid VA panel technology to deliver unparalleled immersion and lightning-fast response time that gamers crave.

The TÜV-certified Anti-Flicker and Less Blue Light technologies both make the Modern MD271ULDE a perfect solution for people with excessive screen time at work. In addition, the Eye-Q check system enables users to perform self-checks on their eyes to ensure optimal eye health. In terms of design, the Modern MD271ULDE features a sleek and modern look with a 90° easy cable connection & management design, providing a clean and clutter-free setup. Its impressive specifications and innovative features make it well-deserving of the Red Dot Award 2023 for outstanding design and innovation.

The B650M PROJECT ZERO back-connect motherboard is coming to the market. This motherboard has moved the power connectors, fan connectors, and other pin headers to the back of the motherboard, provides a cleaner and neater front view and significantly reduces the difficulty of cable management, allowing the motherboard, liquid cooler, and graphics card aesthetic design to be fully displayed. Besides its unique back-connect design, B650M PROJECT ZERO also equips plenty of features and specifications such as 2 PCIe Gen 4 x4 M.2 slots with M.2 Shield Frozr, USB 3.2 Gen 2 x2 Type-C port, 2.5G LAN and Wi-Fi 6E.

The new MPG GUNGNIR 300 series is born to fulfill the compatibility needs of mid-level system configurations for gamers. Its front panel is made of a one-piece mesh design, supporting dual 360mm radiators of AIO liquid cooler or up to 12 x 120mm fans, providing exceptional cooling performance. The case also featured several patented designs, including a sliding HDD cage mount, horizontal/vertical push latches PCIE bracket, and a tool-free omnidirectional graphics card stand that can rotate 90 degrees to accommodate NVIDIA® GeForce RTX™ 40 series graphics cards. Gamers can adjust and select their preferred support position based on the graphics card’s size, shape, and outlet position.

The MAG CORELIQUID E Series, inspired by the shape of a solar eclipse, is an innovative product that combines advanced cooling technology with a striking visual design. By enlarging the contact area between the water channel and the copper base of the water block, the MAG CORELIQUID E Series maximizes heat dissipation from the CPU and improves thermal performance. Meanwhile, enhancing micro-channel height improves the water cooling system’s efficiency. The 270-degree rotating water block cap design ensures the logo remains horizontal regardless of the mounting orientation. Users can integrate the MSI CORELIQUID E series with the MSI motherboard and adjust the cooling fan speed and pump through the MSI CENTER software, providing easy-to-use controls to fine-tune their hardware and achieve optimal computer performance.

MSI AC Smart EV Charger - EV Life, EV Premium, EV AI is compliant with Type 1 and Type 2 charging interfaces, and with certification standards including CNS 15511, UL 2594, and IEC 61851, offering charging power up to 14.4 kW through 60A. It supports mobile application, charging pay, RFID sensing, AI-based license plate recognition and remote management via ethernet and wireless connections, which is perfect for home and business.

The AI DVR could realize the driver behavior detections including driver’s fatigue detection, distraction behaviors, and facial recognition for driver’s ID info. This helps fleet operators to monitor their drivers’ status at any time. Moreover, it also could develop functions like object detection to remind drivers of vehicles on the road, and automatic license-plate recognition as additional features to enhance drivers’ driving experience & safety.

Media Contact: Sascha Faber (for Laptops)

Email: saschafaber@msi.com

Phone: +49(0)69-40893-264

Media Contact: Dr. Wolf Stertkamp (for Desktops, AIO PCs, Monitors, Peripherals and Components)

Email: wolfstertkamp@msi.com

Phone: +49(0)69-40893-222

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